To analyze any ad, we need to answer a few questions:
What are we actually trying to sell?
How does the sales process work?
And here's our ad of today:
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"Peugeot cars are made for those who refuse to compromise. With a distinctive design that exudes sophistication and powerful performance under the hood, every Peugeot strikes the perfect balance of style and strength. Whether you choose a city car or an SUV, with Peugeot, you're always one step ahead."
The logical answer to first question would be: we sell cars.
But ask yourself:
"When was the last time you saw someone buy a car through an ad?"
Never. Exactly.
We're not selling little kitchen thinds or cloths, we're selling a car that someone will drive every day. And for which he will have to allocate a significant part of his income.
It takes a little more than a Facebook ad to get someone to buy a car.
Someone has to see, drive, feel the car before buying.
And that's why the classic car sales model: when someone comes to a car dealership and looks at the car. It works so well.
And we just need to improve it:
Car sales on steroids
The biggest problem with car dealerships is not to sell cars, but to bring people to the dealership.
And that's why the focus our advertising precisely on that.
And here's how we would do it:
Our not-so-humble attempt
Our advertisement is in video format:
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If you want to buy a new car, this is the video for you.
No need to spend a fortune on a brand new car from dealership.
When in our car lot you can look at over 80 cars, from Peaugot to BMW, and all of them are in:
Perfect condition,
With verified mileage,
With a long-term warranty.
And best of all, with a much more affordable price than in car dealership.
Also, in addition to the cars that are in stock, you can also view over 900 cars that are on auction!
If you are interested in something like this, send us a message and together we will find the perfect vehicle for you.
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Not bad for 45 seconds, right?
After all, we make ads like this all day, every day. We know what we are doing.
If you are interested in how you can increase sales for your business, feel free to contact us.
We promise no obligation, no cost, no annoying sales tactics. Just a quick chat. You can do that by clicking here.
And if you want to learn how to dominate Meta Ads, read our Ultimate Guide to Meta Ads .
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