If you want your marketing to stop being just an expense, and finally start bringing serious results...you're in the right place.
In the next few minutes, you'll learn the technique we use to write ads that can sell ice to the Eskimos.
And the secret lies in 3 questions that take place subconsciously in each of us when making a purchase.
What am I actually getting?
In order for someone to buy ANYTHING, what they buy must be worth more in their mind than the price they pay.
A new car costs 200,000 dollars, but in the buyer's mind: status, luxury, comfort, speed... is worth much more than money.
And this includes the time and effort that someone has to invest.
Why is food almost twice as expensive when ordering delivery?
Your time, or your laziness to go and prepare food, is worth much more to you than the delivery money. And so you can justify a higher price.
Also, the sacrifice you have to make.
If someone offers you a million dollars but you can only live for 7 more days, you probably won't accept it.
The sacrifice on your part is too great.
And here's how to put it into practice:
Fixing your marketing
"Every product has a unique personality and it's your job to find it" - Joe Sugarman.
Whatever you're selling: socks, used cars or luxury watches, you have to show how special your product is.
To increase its value in the eyes of your customer, so much so that he cannot resist buying it.
So much so that he's chasing you to take his money.
And to do this, the last thing you want to do is talk about your product.
The reverse psychology of sales
Everyone is the main character in their own head and sees the world throught I-lens.
What I will get?
How I feel?
You look at every ad from your own point of view.
And we can use this.
The best way to get someone's attention is to talk about them.
Why would anyone buy a car that is worth 2 apartments?
The new M5 costs over 130,000e. No extras. How can anyone justify an investment of this magnitude in a car?
It's not because he wants to get from point A to point B.
M5 means status, luxury, acknowledgment of success...
And so an ideal ad would go:
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If you would like to enjoy a comfortable ride, for women to look at you with a smile and men with contempt...
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See how I didn't mention cars for a single second?
That's the magic of marketing.
In addition to this, there are 2 more thresholds that you have to cross and your sales will explode.
You can read about them here.
P.S. In the meantime, if you'd like us to take a look at your marketing and tell you where we see room for improvement, click on this link.
P.S.S. We promise not to waste your time. Nor try to sell you anything. And all the knowledge you collect from us you can freely use in your marketing.
P.S.S.S. If you haven't downloaded our free guide on Meta Ads yet…maybe you're not taking the business seriously enough.
And you can do that here.
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